On line activities on the units could turn into a $10.5 billion business by 2011 from $981 million in 2007, relating to promote researcher IDC. In 2007, on line unit revenue is at 2.5% of whole global game industry revenue, including system and handheld hardware and computer software revenue. By 2011, revenue from related consoles may symbolize 18.6% of overall industry revenue.
Though membership revenue for premium online services and games can develop from $476 million in 2007 to around $2.4 millionbbklccmalaysia.com . in 2011, their share of online unit revenue will decline from 48.5% in 2007 (already down from a high of 86.5% in 2006) to 23.2% by 2011.
Downloadable content (DLC) consisting of activities and game-related goods, which at $35 million in 2006 displayed a 13.5% industry share of on the web console revenue, will end up linked consoles' primary revenue supply in 2007, rising from $493 million in 2007 to $7.2 billion in 2011. In 2011, game-centric DLC is likely to make up 68.6% of on the web revenue.
Marketing revenue from sponsored companies, in-game ads, and item place in related consoles will reach $12 million in 2007, publishing the very first substantial on line console offer spend. Promotion revenue can develop to $858 million in 2011, having an 8.2% industry reveal of online revenue.